Global unveiling at IAA Mobility 2025.

Concept THREE was unveiled to the world at IAA Mobility 2025 in Munich. As the first compact EV concept in the IONIQ EV family, it’s the next step in our electrification journey – signalling our expansion into a new vehicle category to complement our existing range of midsize and large EVs.

Hyundai Concept THREE on a moon-like surface under a starry sky, with detailed yellow-accented wheels.

Concept THREE embodies our vision of delivering mobility that is practical, accessible and emotionally resonant.

- Xavier Martinet, President and CEO of Hyundai Motor Europe. -

Exploring steel as a sculptural medium.

Concept THREE showcases a bold expression of our Art of Steel design language, capturing emotional sculpting and dynamic forms to redefine the identity of compact EVs. The car’s interior prioritises intuitive design and ergonomic ease, ensuring comfort and focus for the driver while enabling seamless lifestyle integration.

  1. Art of Steel.

    Inspired by the way steel bends and flows, the body features sculpted surfaces, clean intersections and distinctive character lines that emphasise both motion and precision. 
  2. Hyundai Concept THREE viewed from above in a dimly lit setting, showcasing its sharp lines, wide stance, and yellow alloy wheels.

    The Aero Hatch silhouette.

    The Aero Hatch silhouette gives Concept THREE its eye-catching profile. It features a pushed-forward cowl for unique EV-specific proportions and a sporty stance, while the smoothly flowing roofline enhances both aerodynamic efficiency and visual appeal. 
  3. Close-up of the Hyundai Concept THREE front, highlighting slim LED headlights, illuminated square grille lights, and aerodynamic curves at sunset.

    Parametric Pixel.

    Parametric Pixel lightings are featured on both front and rear of the Concept THREE. The pixels are now more expressive, forming a gradient that adds depth and visual rhythm to the overall design.

    Customizable Experience

    Furnished Space.

    Hyundai designs its interiors to be welcoming, furnished spaces that relax and restore both drivers and passengers. Dedication to the smallest detail and uncompromising craftsmanship create harmonious environments that elevate the entire mobility experience.
    Close-up of modular control panel with illuminated buttons and text ‘BRING YOUR OWN LIFESTYLE.

    Bring your own lifestyle.

    When a vehicle seamlessly integrates into your daily life and offers new levels of individual customization, something remarkable happens. The driving experience evolves into a personal and expressive journey. Concept THREE incorporates such customer-centric technology as seen in the innovative Bring Your Own Lifestyle (BYOL) widgets.
     
     

    Who is Mr. Pix?

    Mr. Pix is a symbolic character integrated throughout the car to evoke curiosity and emotional connection, offering playful storytelling through hidden ‘Easter eggs’ and interactive design elements.

    So how does a vision like this take shape?

    Compact in footprint but striking in form, the Concept THREE embodies Hyundai’s new ‘Art of Steel’ design language. More than a styling exercise, it’s a statement of intent: mobility that is democratic and emotional, functional and forward-thinking.
    Person observing the Hyundai Concept THREE from the side in a studio setting.

    Beyond the Sketchpad. We spoke with the team behind the car.

    How does a vision like Concept THREE take shape? What does it tell us about the next chapter in Hyundai’s design story — and who exactly is ‘Mr. Pix’?
    Read the full interview
    Hyundai Concept THREE parked in a colorful, block-like environment with a person partially visible in the foreground.

    A New Chapter for Compact Mobility.

    Urban mobility is constantly evolving, making Concept THREE more relevant than ever. More than just a study, Concept THREE offers a fascinating look into the future of compact, sustainable mobility and how we move through cities.
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    Explore our concept cars.

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      The beauty of N Performance Parts.

      IONIQ 5 N NPX1

    2. Hyundai Prophecy EV concept car.

      A prophecy of timeless beauty.

      Prophecy

    3. Hyundai Concept 45 shown at the Frankfurt Motorshow 2019.

      Paying homage to an iconic Hyundai.

      Concept 45

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